| SINGLE SPACEWenger, Maker of the Genuine Swiss Army KnifeJENNY WEST | GENSLER,gensler.comCHALLENGE:To create a visually appealing space and brand awareness reusing as much of the historic space as possible, all within an extremely short time frame.SOLUTION: By organizing a group of “trusted advisors” to oversee the project, a sustainable, authentic space was completed in four months.
DESIGN DETAILS: 85% of the existing space was left intact: existing floors, ceiling, and brick and stone walls. | Brand iconography and material translations in conjunction with the store layout and merchandising strategy were used to provide the “map” to script the customer experience of the Wenger legacy story. | A historic hand-painted wall art mural based on vintage Swiss travel posters references the rich history of a legendary brand and utilizes existing architectural conditions. |